TYPOGRAPHY
FONTS GUIDE
ABC Arizona Flare – Elegant with subtle personality, ideal for headlines that need distinction and sophistication. Euclid Square – Clean, modern, and highly legible, perfect for body text and consistent communication. Together creating a refined, versatile pairing.
Client
Brand Strategy | Art Direction | Brand Identity | Branding Touchpoints
Atlantis Casino Bahamas is the iconic gaming destination at the heart of Paradise Island, offering
an electrifying blend of high-stakes entertainment, vibrant design, and Bahamian energy in one of
the most legendary resort settings in the world.
Atlantis Casino Bahamas redefines the thrill of gaming with magnetic energy, bold design, and
Bahamian flair. We developed the brand strategy, visual identity, and art direction to position it
as “The Place to Play” — a destination of exhilaration, elegance, and connection.
The palette blends jet black, lucky red, and pure white with rich accents of teal, gold, and
burgundy, creating a world that feels both glamorous and grounded. Typography pairs the
timeless sophistication of Garamond with the modern clarity of Gill Sans and Neutraface. Every
touchpoint—from gaming floors and VIP lounges to campaign visuals—was shaped to spark
emotion, anticipation, and style. Atlantis Casino becomes more than a casino; it is a pulse, a
place where luxury meets adrenaline and every detail plays to win.
